This is an important subject that we don't like to talk about, or even think about. Why should we deprive ourselves of anything we want? It's a self-indulgent culture, affluent, wealthy. If you can't be rich, then act rich!
But spiritual growth involves giving up. New Year is a good time to meditate on what we need to give up to be filled with the fulness of God (Ephesians 3:19).